Press Release


RELEASE:  Mannington debuts new patterns in Adura® line and Extends LOCKSOLID™ into Adura® Tile

3/05/12


Today’s consumers want flooring that hits the mark in style, quality, easy-care and affordability.  Mannington continues to deliver on all fronts with the addition of 4 new patterns (a total of 22 SKUS) to its Adura Plank, Adura Tile and Distinctive Plank Collections.   Additionally, Mannington will extend LockSolid™ Technology into Adura Tile.  All new skus and updates will arrive at Mannington Adura retailers starting in March 2012.

Adura Plank Collection—1 Patterns, 4 SKUS

  • Beautifully grained, subtly-detailed Kona takes its cue from the exotic wood species that exists naturally only in Hawaii.  This ultra realistic 4” x36” plank infuses rooms with a wonderful sense of color play that’s delivered with a soft under-glow.  Kona features Mannington’s exclusive Diamond Finish™ Technology.   Hues include:  Macadamia and Fire Roasted.   Adura Plank is available in both traditional and LockSolid™ installation methods.

Adura Tile Collection—2 Patterns, 8 SKUS

  • Calypso’s marble look is as classic as the mythology from which it hails.  From its clarity to its smooth shiny surface, this stunning 16” tile replicates natural marble in rich color and visual depth.  Calypso looks terrific in both classic and contemporary settings; and comes in four stunning colors:  Mist, Shell, Sandy and Jetty.
  • Realistic veining, intricate color play and high shine give Oasis its realistic marble look.  This 16” sophisticated tile adds a livable, modern touch to any room and is available in four hues:  Cloud Cover, Horizon, Spring Water and Earth.

Both Calypso and Oasis feature Mannington’s exclusive Diamond Finish™ Technology.

Distinctive Plank Collection—1 Pattern, 5 SKUS

  • Dockside is a refined rustic.  Handsome graining, realistic knotholes and worn saw marks give this 6” x 48” plank the look and feel of iconic boardwalks along ocean beachfronts.  Available in five colors:  Sea Shell, Sand, Pier, Driftwood and Boardwalk.

Like all Adura® flooring, the Adura Plank, Adura Tile and Distinctive Plank Collections offer the look of wood, tile or stone with the exceptional durability and performance that only a luxury vinyl floor can provide.  Available in a variety of shapes, sizes, textures and installation options, Adura looks-and feels-like the real thing; yet, is easier to maintain.

Adura Tile with LockSolid™ Technology

Following up o the very successful launch of Adura Plank with LockSolid™ Technology, Mannington is excited to introduce Adura Tile with LockSolid™ Technology.   The best selling format in LVT (16” Tile) meets the best performing LVT locking system in the industry.   Adura Tile with LockSolid Technology is available in 16 best selling colors.