Sr. Director, Corporate Communications
Mannington Adds Five New Looks To Adura® Selling Solution
SALEM, NJ, January 28, 2020— This spring, Mannington is bringing five new looks into the ADURA® Selling Solution. Featuring clean and modern designs that reflect the latest home trends, the four wood and one tile design offer colors and styles in a variety of constructions to satisfy any customer. Choosing among ADURA®Flex (traditional LVT), ADURA®Rigid (SPC), and ADURA®Max (WPC) offers the unique opportunity for them to get the pattern and color they love in the product they need.
According to Jimmy Tuley, Vice President of Residential Resilient at Mannington, “The Mannington ADURA® family of floors has evolved into a complete line of products that suits the demands of any household. Sold through the simple concept of the ADURA® Selling Solution display that allows the consumer to choose the pattern they love in the construction they need, it’s literally a one‐stop‐shop for all things LVT.”
The new patterns and colors offer an array of on‐trend options, including the first ADURA®Max and ADURA®Rigid products with a four‐side painted bevel. New for 2020 are:
Parisian Oak, a minimalist look with emphasis on clean lines and simplicity in a 7”x48” plank format. ADURA®Max and ADURA®Rigid have a four‐side painted bevel; ADURA®Flex has a microbevel. It is available in four soft, modern colors: Café, Champignon, Croissant, and Meringue.
Manor, which captures the elements of Mid‐Century Modern design in a 7” x 48” white walnut plank that will complement the mix of materials that is essential to creating this timeless interior style. ADURA®Max and ADURA®Rigid have a four‐side painted bevel; ADURA®Flex has a microbevel. It is available in two rich colors: Bourbon and Cognac.
Kona, a 6”x48” plank featuring the exotic look of Acacia to bring a balanced aesthetic and unique visual to any room. It is available in three organic colorways: Beach, Coconut, and Sunrise.
Margate Oak is having a renaissance as Mannington relaunches this bestselling pattern now with a four‐side painted bevel for improved realism in the ADURA®Max and ADURA®Rigid constructions. The popular 6”x48” plank is available in four refined yet rustic colors: Coastline, Harbor, Sandbar, and Waterfront.
Baltic Stone features dark, dramatic color with contrasting soft, white veining for a unique look that plays well with today’s trend of natural wood accents. Available as a 12”x24” tile with four‐side painted bevel, or in ADURA®Flex as an 18”x18” tile, and one dramatic colorway: Storm.
Products in the ADURA® Selling Solution offer a variety of performance characteristics that make them highly desirable in today’s homes: Waterproof, Kid and Pet Friendly, Easy to Clean and Maintain, Scratch Resistant, Fade and Stain Resistant, Indentation Resistant, and many are Made in the USA.
For more details about how consumers can see these new ADURA® looks in their homes, visit www.Mannington.com/NewADURA.
About Mannington Mills
One of the world's leading manufacturers of fine flooring, Mannington Mills, Inc., is based in Salem, New Jersey (USA). The company manufactures residential and commercial sheet vinyl, luxury vinyl, laminate, resilient and hardwood floors; as well as commercial carpet and rubber under the Mannington Residential, Mannington Commercial, Amtico and Burke brands. Founded in 1915 by John Boston Campbell, the company is still privately held and owned by the Campbell family. Now in its second century of doing business in the USA, Mannington Mills remains committed to quality, customer satisfaction and innovative manufacturing with award-winning product design, state-of-the-art processes and industry-leading programs. mannington.com