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2022 Marketing Support    

Microban® Surface Protection

Even though you can't see it
bacteria lives on your floor fortunately
bacteria is no match for mannington's
edura floors with microban surface
protection
adora with microban protects 24 7
against
99 of the growth of bacteria
and that means your floors will stay
cleaner longer
adura floors are waterproof scratch
resistant
and the only luxury plank flooring with
microban surface protection
because you live on your floors bacteria
shouldn't adora by mannington

2021 Marketing Support

Mannington 2021 ADURA® Product Launch

Hello i'm jimmy thule vice president of
residential resilient floors at
mannington
i'm proud to be here taking you through
what's new for 2021
and the dura selling solution this is
the third year of the dura selling
solution
and it continues to be a true
competitive advantage as the easiest way
to sell lvt
beautifully simple the selling solution
has the best style and design
combined with the hottest constructions
in the market this year we're going to
take the dura selling solution to the
next level
with an exciting new exclusive
technology that will make selling our
floors
even easier now more than ever consumers
want peace of mind in their homes
new for 2021 we're adding microban
antimicrobial surface protection
to our entire line of a duramax a dura
rigid
and a duraflex mannington's endura
floors with microban helps protect the
surface of the floor
24 7 against the growth of bacteria it
remains 99
cleaner than untreated surfaces we asked
mannington consumers if they'd like a
floor that helps
keep their floors cleaner from bacteria
and an overwhelming 90
said yes they want a floor that helps
keep their floors cleaner
let's talk a little bit more about
microban while you can't prevent
bacteria from getting on your floors
you can prevent it from multiplying by
having a floor with built-in micro-band
protection
this amazing technology is built right
into the wear layer of the product
it's completely safe and it won't wear
off over the life of the floor
microban helps protect the surface of
the floor 24 7
against 99 of the growth bacteria
helping to keep your customers homes
cleaner
in addition through the work of our
licensing partner micro band is quickly
becoming the recognized anti-bacteria
brand leader
in 2020 alone microban has driven 16
billion brand impressions
on a wide range of consumer goods the
combination of microban and adura
will help our retail partners drive
unique value to the consumer
and close more sales in the end helping
our customers be more successful is what
we
are all about now that you know about
microban
i'd like to introduce terry marketa
senior director of styling
to walk you through our newest
introductions terry
thanks jimmy this year we're focusing on
realism
we created looks in both wood and tile
that act as beautiful backdrops
easily allowing the consumers to
showcase their personal style
within this launch you will find trendy
materials such as european white oak
hickory marble and french limestone in a
full spectrum of colors
all the patterns feature a low gloss
finish realistic textures
and painted bevels resulting in a
well-rounded collection
that is sure to provide something for
every customer
let's start with our first wood pattern
sonoma
sonoma captures and combines all the
character and allure
in both oak and hickory in one pattern
this beautiful combination features
stunning character
beautiful growth lines and realistic
knots that are all enhanced by the
century-old european craft of fuming
sonoma complements a wide range of
today's home interior styles
especially ones that feature an eclectic
vintage or bohemian vibe
adoramax and adora ridgid feature a
painted bevel edge
and a door flex features a micro beveled
edge
all patterns come in a 7 by 48 inch
plank format
and in a beautiful range of warm colors
the beauty of scandinavian design lies
in its ability to create cozy simplistic
spaces
while placing emphasis on natural
sustainable materials
maddington's new pattern swiss oak
easily captures the authentic look of
raw
natural wood in a minimalist aesthetic
swiss oak's understated white oak visual
combines subtle edge spalting a refined
surface texture in a neutral color
palette
creating a simple visual making this the
perfect flooring choice to enhance
any nordic scandinavian inspired
interior
swiss oak features a micro beveled edge
on each of the adora constructions
and comes in a 7 by 48 inch pike format
in addition to the two wood patterns we
are also launching
two new tile visuals in 2021
hand selected and offered in a 12 by 24
inch rectangular format
riviera is a naturally worn french
limestone pattern that not only brings
distinct in color variation
and organic texture to the home but adds
a sense of common serenity
riviera's well-balanced aesthetic
combines rectified grout lines and a
matte
chalk-like finish with a painted bevel
easily transforming this pattern into a
contemporary design statement ideal for
today's busy lifestyles
and finally we have arctic heavily
veined marble is becoming increasingly
popular within the home
because of its ability to add depth
color and visual interest
to a room while maintaining an elegant
appearance
artic is a bold marble that combines
layers of vibrant color
with subtle veining all within a
semi-translucent visual
offered in a 12 by 24 inch tile format
in all constructions
and an 18 by 18 in the adoraflex
arctic fits beautifully into any
contemporary setting
its stately appearance makes this marble
pattern surprisingly versatile
and perfect to enhance any interior
where a bold statement is needed
now i'm going to turn it back over to
jimmy to tell you more exciting news
jimmy thank you terry this year we'll
also be changing the graphics on the
dura selling solution display
we conducted interviews with retailers
across the country to understand how we
can make this display
even better you'll notice a few new
features
like the addition of wear layer
thickness as well as links
and qr codes to our visualization tools
we're excited to bring you the latest
editions of the dura line
with our state-of-the-art styling the
industry's easiest display to sell lvt
and now including the exciting addition
of micro beam
which helps protect the surface of our
floors 24 7 against the growth of
bacteria
and remains 99 cleaner than untreated
surfaces
i also want to remind you that all
adoraflex is made in the usa
and i'm excited to share that a
significant portion of adoramax floors
are also now proudly made in the usa if
you have any questions about
mannington's adora
line of products please reach out to
your mannington sales representative
thank you and good selling

Mannington ADURA® Selling Solution Update

Hi i'm jake opelson vice president of
corporate accounts of management
i'm excited to take you through our
best-selling lvt floors
and tell you why they are now even
easier to sell
the endurance selling solution continues
to be a true competitive advantage
as the easiest way to sell lvt
beautifully simple
the selling solution has the best style
and design combined with the hottest
constructions in the market
in 2021 we are taking the endura selling
solution to the next level
with an exciting new exclusive
technology that will make selling our
floors
even easier now more than ever consumers
want peace of mind
in their homes we are excited to share
we are adding microban antimicrobial
surface protection to our entire line of
a duramax
a dura rigid and a duraflex mannington
a dura floors with microban helps
protect the surface of the floor
24 7 against the growth of bacteria and
remains 99
cleaner than untreated surfaces we asked
mannington consumers
if they would like a floor that helps to
keep their floors cleaner
from bacteria and an overwhelming 90
percent said yes
they want a floor that helps keep their
floors cleaner
let's talk a little bit more about
microban
while you can't prevent bacteria from
getting on your floors
you can prevent it from multiplying by
having a floor with built-in microban
protection
this amazing technology is built right
into the wear layer of the product
it is completely safe and it won't wear
off over the life of the floor
microban helps protect the surface of
the floor 24
7 against 99 percent of the growth of
bacteria
helping to keep your customers homes
cleaner
in addition through the work of our
licensing partner
microban is quickly becoming the
recognized
anti-bacterial brand leader in 2020
alone
microban has driven 16 billion brand
impressions on a wide range of consumer
goods
the combination of microban and adura
will help you drive unique value
to your customer and close more sales in
the end
helping you to be more successful is
what we are all about
now i would like to tell you three ways
in which mannington helps you sell more
effectively than others
and why you should think mannington
first when it comes to
lvt flooring you can now sell
three lvt flooring constructions in our
one beautifully simple display
we call this the endura selling solution
you no longer have to go from one
display to another to another
to find the right floor for your
customer we've made it beautifully
simple to sell from this
one display the consumer chooses the
floor they love
and you use your expertise to choose the
perfect solution for their home
we've designed the display to enable you
to be a consultative sales person
your customer trusts we talked to
consumers all over the country
they told us they want and expect a
consultative sales experience
in an independent flooring store they
look to you to be the flooring expert
we will go over how you can use our
display
to be the flooring expert as you talk to
your consumer
when the installation is complete you
won't hear from the consumer about the
problems with your new floor
each construction is designed to provide
a lifetime of satisfaction
in fact it has the lowest claim rate in
our 100 year history
so let's look at the new beautifully
simple adora selling solution
what you see is our best looking floors
that can be ordered in three
options in one display first your
customer chooses the floor they love
then you help them choose the
construction that fits best for their
home
again the styles you see are all
available in all three constructions
let me tell you about the three adura
constructions
first is a duramax the mannington wpc
floor that you know and trust
a dura max is a quiet and luxurious lvt
the air blown core with the attached pad
dampens sound by 30 percent
and a softer underfoot a dura max can be
installed over existing hard surface
flooring like ceramic tile
a duramax is a floating floor with a
special hydrolock locking mechanism that
keeps liquids from
seeping down to the subfloor a duramax
features microban in the wear layer of
the floor
microban helps keep the floor cleaner by
helping to protect the floor
24 7 from 99 of bacteria
the microban protection is in there for
the life of the floor
it won't wash or wear off next
is a dura rigid this is a spc or solid
polymer core floor that also has an
attach pad
similar to a duramax what makes the dura
ridgid different
is it is tough stable and has superior
indentation resistance
this is because the dura ridgid has a
durable solid core
the endura ridge at solid core means
that the floor doesn't need any time to
acclimate to the site
the installer can bring the floor to the
site on installation day
a dura ridgid is so durable it can
handle the toughest rooms
where indentation may be a concern like
a home gym
or a playroom and it can withstand
extreme temperatures
from a cabin in the middle of winter
with no heat to a sunroom
on the hottest summer day just like a
dura max a dura rigid is a floating
floor that can be installed on top of
existing hard surface floors and also
has the special hydra lock locking
mechanism
that keeps liquids from seeping down to
the subfloor
a dura rigid features microban in the
wear layer of the floor
microban helps keep the floor cleaner by
helping to protect the floor
24 7 from 99 of bacteria
the micro band protection is there for
the life of the floor it is a completely
safe solution to helping the floor stay
cleaner
last but not least is a duraflex a
duraflex is the traditional glue down
lvt that's been around for years
because the adoraflex is a glue down
floor it is stable and can be installed
in long runs
without transition strips it's great for
family members in wheelchairs
or special mobility needs and cabinets
can be installed on top of the floors
a key difference of a dura flex is it
has the industry's toughest wear layer
scratch resist x a tougher more durable
scratch resistant wear layer that is
over 10 times more scratch resistant
than our traditional scratch resist wear
layer because it's a glue down floor
and it has a superior wear layer this is
a commercial grade floor
a duraflex is available in all the same
styles as a duramax and the dura rigid
with the addition of 18 inch by 18 inch
tile formats in select colors
one of the other great features for a
duraflex
is it can be grouted similar to ceramic
tile
if your customer wants a look of ceramic
tile but not the concern of items
breaking if they fall on the floor
adora flex floors are a perfect option
a duraflex also features microband in
the wear layer of the floor
micro band helps keep the floor cleaner
by helping to protect the floor
24 7 from 99 of bacteria
the microban protection is there for the
life of the floor
ensuring your customers can have peace
of mind knowing their floors are cleaner
now that you know about the three adura
constructions in one display
let's talk about the display itself
remember
it's beautifully simple to sell from
this display the consumer chooses the
floor they love
and you help them choose a solution for
their home
because we have combined the three adura
constructions into one display
we're using less valuable space in your
store in addition
because you know mannington is the style
design leader and
all of the floors in this display
feature microban protection helping you
to keep the floor cleaner by protecting
the floor
24 7 from 99 percent of bacteria for the
life of the floor
you can feel confident your customers
will find the floor they love
in this adora display manny tink
conducted research with both consumers
and retailers
to originally develop this display and
most recently to update the display
to ensure the right information is
included to make an easy sale
the display is designed to talk to the
consumer and give you the cues to talk
through the flooring solutions
with the consumer one of the first
things you'll notice with the 2021
update
is the microban logo and story
throughout the display
including on the header graphics on the
header panels and on the backers of the
new 2021
product samples it's important to
remember that almost
90 percent of consumers want a floor
that helps their floors
to stay clean microban offers this
protection
microban is quickly becoming the
recognized anti-bacteria brand leader
in 2020 alone microban has driven 16
billion brand impressions
on a wide range of consumer goods all of
the floors
in the adura display offer microban
protection we are visually telling the
clean
waterproof and durability story of a
dura floors
with lifestyle images using easy to
understand icons
and the room scenes on the back of the
samples match the flooring
with which it's shown we have given you
a few talking points for each
construction that you'll see
consistently on the display
on backers and on the touch and feel
samples so you have key talking points
for the constructions in front of you at
all times
we have provided a few options so it's
clear what the difference in the
constructions are
first we have glued samples of each
construction to the display
beside each sample is anatomy drawing of
that construction
which now includes the wear layer
thickness and overall thickness of the
floor
as well as the micro band logo to show
where their floor is protected 24
7 against 99 percent of bacteria
second we provided the touch and feel
set so the consumer can hold the product
in their hands
lastly most of the displays are sampled
in all three constructions
the label will tell you what the product
is sampled in
if the label doesn't say the
construction it's sampled in a duraflex
we have also reduced the confusion of
ordering the right construction
first we have color-coded the
construction type so every time we talk
about a duramax
it's in blue a dura rigid is in orange
and the adoraflex is green the sku
numbers
also reflect the construction type a
duramax starts with an
m a dura ridges starts with an r and the
duraflex starts with an
f you could be confident you were
ordering the right construction for your
customer now that you know how to use
the beautifully simple edura selling
solution
to find the best floor for your customer
let's go through a few situations to
show how to work with your customer
your customer has a cabin that isn't
heated
all of the time or has a room that
experiences wide temperature ranges
like a sun room what would be the best
solution
a dura rigid your customer would like to
redo their main living spaces
and have as few transition strips as
possible between the rooms
what is the best option a duraflex
because it's a glue down floor
your customer lives in a multi-family
building and is concerned about
noise from the neighbors or themselves
what's the best
option a duramax would be a good option
if installed on the entire floor to
reduce sound traveling from living space
to living space
your customer is concerned about being
able to keep your home clean from
bacteria
including her floors what would be a
good option
any floor in this display because all of
the floors in the endura selling
solution
have microban protection which help keep
floors cleaner 24
7 from 99 percent of bacteria
to review all that we have talked about
today you can have
confidence in taking your customer to
mannington's beautifully simple edura
selling solution display
where they have peace of mind knowing
the microban protection
is helping to keep their floor cleaner
all they have to do is choose a floor
they love
and you help them choose the right
solution for their home
what you see is our best designs that
are available in three constructions
in one display a duramax is quiet and
softer underfoot
the floor you know and trust adora
ridgid has superior indentation
resistance
and doesn't need any acclimation time
and is best for rooms
that have wide temperature ranges a
duraflex is the stable floor
that has superior scratch resistance is
perfect for long runs
and must be chosen when the tiles are to
be installed with grout
and because you know mannington for our
style and design
and now our edura floors feature
microban protection
you can be confident your customer will
find the floor that they love
you can feel confident they will love
their new floor
thank you for your time from all of us
at mannington happy selling

2020 Marketing Support   

Style Video: Kona

Introducing Kona
inspired by global adventure Kona vinyl
plank features the exotic look of acacia
and is available in a six inch by 48
inch plank format with three modern
colors each sunrise and coconut Kona is
the perfect addition to a bohemian
styled home which embraces different
shapes patterns and textures all
elements that are perfect complements to
any Kona floor with its organic color
variation subtle spalting and
understated saw marks Kona creates a
balanced aesthetic and will take you on
a journey of awe inspiring beauty
mannington begin to imagine

Style Video: Manor

Introducing manner capturing the
principal elements of mid-century modern
design manner is a weight Lama vinyl
plank pattern and is available in a 7
inch by 48 inch plank format manner
features two rich colors cognac and
bourbon this clean minimal and
uncomplicated visual easily complements
of any home decor styles including
bohemian and retro when styled with
retro elements like lush materials and
bright rich tones manner helps create a
timeless interior style featuring soft
edge spalting with the refined surface
texture and painted bevels on a Duramax
and rigid and a micro bevel on a dura
flex manner is a distinctive floor that
is ideal for any lifestyle mannington
begin to imagine

Style Video: Parisian Oak

Introducing parisian oak inspired by the
minimalist philosophy of nordic design
parisian oak final plank captures the
essence and unmatched beauty found in
nature and is available in a seven inch
by 48 inch plank format parisian oak
features for soft and modern colors cafe
meringue
champagne yo and crisps on placing
emphasis on clean lines and simplicity
parisian oak is the perfect addition to
a scandinavian nordic styled home which
uses simple silhouettes natural
materials and a neutral color palette
all elements that are perfect complement
to any Parisian oak floor combining
subtle saw marks realistic wood filled
knots a refined surface texture and
featuring painted bevels on a Duramax
and rigid and a micro bevel on a dura
flex
this white oak visual will create a
peaceful and calming environment in any
home
mannington begin to imagine

Style Video: Baltic Stone

Introducing Baltic Stone creating
unparalleled sophistication in a
timeless pattern Baltic Stone is a time
weathered soapstone visual and is
available in the color storm a dark
dramatic color that has contrasting soft
white painting with painted bevels on a
Duramax and rigid and a micro bevel on a
dura flex offered in both 18 by 18 inch
and 12 by 24 inch vinyl plank formats
Baltic Stone fits into many home
interior styles including Scandinavian
Nordic bohemian and glam luxe when
styled with Scandinavian Nordic elements
like simple silhouettes natural
materials and a neutral color palette
Baltic Stone provides a stunning and
bold impact mannington begin to imagine

Style Video: Margate Oak

Introducing a new and improved market
okay we're relaunching this best selling
vinyl plank floor and its original four
colors coastline sandbar waterfront and
harbor now with painted bevels on a
Duramax and rigid and a micro bevel on a
dura flex Margay oak is available in a
six inch by 48 inch plank format and is
a refined white oak visual inspired by
repurposed wood
it's a gorgeous addition to a
Scandinavian Nordic styled home which
uses simple silhouettes natural
materials and a neutral color palette
all elements that are perfect
complements to any market oak floor
wire-brushed
and Saru x'd Margate Oaks authentic
coloring and refined style will bring a
sense of craftsmanship to any room
mannington begin to imagine

2019 Marketing Support

Mannington ADURA® Selling Solution: 80 styles. 3 Constructions. 1 Display

Hello I'm Jimmy tule vice-president
residential resilient floors at
Mannington I'm excited to be here taking
you through our new beautifully simple a
Duras selling system as well as some of
the new products we have launching in
2019 over the past few years
LVT has exploded onto the flooring
market the result mass confusion for the
consumer
multiple acronyms multiple displays to
show off multiple constructions all
leading to confusion for both the retail
sales associate and the consumer in
response mannequins new approach to
selling LVT makes it easy for the retail
sales associate to sell from our display
the retailer doesn't need just another
LBT display the retailer simply needs
this display for all their LVT needs the
direct selling solution is beautifully
simple and should be the go-to for any
retail sales associate from which to
sell LVT with each color available in
the hottest three constructions in the
market the dura selling solution is the
simplest way to sell opt saving time and
space and making the customer's choice
easy not only do we have the most
effective LVT display in the market we
also have the best visuals out there we
are launching beautiful tile looks in
2019 and we know this is a great
opportunity to gain market share from
the porcelain and ceramic markets
manning to the Duramax and a dura rigid
give the look of tile without the
aggravation of installation our floating
floors take 60% less time to install and
cost 40% less because they can be
installed directly on top of existing
hard surface floors which also means
less mess and dust for your customer all
with the same amazing look should come
to expect for mannington we are
introducing new glue down tiles and an
eighteen by eighteen inch format and new
rectangles and planks that will be
available in all three of the Duras
selling system constructions senior
director of styling Terri marquetta will
walk you through the newest additions to
the dura family Terri thanks Jimmy
over the past several years books and
LBT have been centered around wood with
this product taking market share from
all other categories we felt that there
was an opportunity to focus on tile look
what you'll see today is a wide variety
of tile looks that fit within the
porcelain trends we're using materials
such as marble and terrazzo and
combining wood with organic stone to
create transitional looks that are ideal
for any home as always we want our
products to look exactly like the
products that we're replicating and this
year we've developed a brand new surface
texture and cloth that transforms a
traditionally glassy product into one
that is natural and realistic
our first product Villa comes in an 18
by 18 inch format and is only available
in our glue down flex construction as
you can see it features a beautiful
brushed weathered concrete surface that
pulls traditions from the past and
combines them with a micro bevel our new
embossing texture and low gloss creating
a streamlined visual that is both modern
and sophisticated Villa will come in
three colors that will be boxed
separately
sandstone concrete and coal allowing the
customer the versatility and variety to
customize she can use one as a solid
color two as a checkerboard or all three
to create a truly unique floor the next
pattern Vienna captures a look of a home
marble but without all that maintenance
Vienna comes in two sizes 18 by 18 and
12 by 24 and is offered in all three of
our constructions in the adora selling
system it has a beautiful subtle visual
that when combined with low gloss and
new texture creates a sophistication
that will make this product perfect for
any entranceway kitchen or bathroom it
comes in three neutral colors of
alabaster mineral and quartz
Pasadena captures the nostalgic look of
terrazzo and combines it with the
natural greening of wood this pattern
offered in both an 18 by 18 and 12 by 24
inch tile format is one of our most
diverse patterns to date it's stone like
speckle material maintains its retro
appeal but takes on a fresh new approach
when married with a refined oak given
this pattern a transitional quality that
can accommodate a whole range of styles
you may already be familiar with
mannington next pattern Napa Napa is a
six by 48 inch plank format it's a
character oak that combines wire-brushed
grainy with a textured surface
embellished with deep knots mineral
streaks and unique edges this season we
are introducing two new colors spirit
and barrel that are infused with grey to
provide a more modern color option we
are also adding southern oak to the
adora line which is available in a six
by four th plank southern oak is a
refined visual with no knots or scraping
this collection is a perfect color
carrier it will be available in three
saleable colors of natural honey and
spice we're excited to bring you the
odorous selling solution including the
2019 editions and hope that you're
excited as well please be sure also to
watch our video comparing the
installation of our Adira family of
floating floors to ceramic tile if you
have any questions about Mannington
Zadora line of products please reach out
to your mannington sales representative
you

2022 Marketing Support

Microban® Surface Protection

Microban® Surface Protection

Microban® Surface Protection

2021 Marketing Support

Mannington 2021 ADURA® Product Launch

Mannington ADURA® Selling Solution Update

Mannington 2021 ADURA® Product Launch

2020 Marketing Support

Style Video: Kona

Style Video: Manor

Style Video: Parisian Oak

Style Video: Baltic Stone

Style Video: Margate Oak

Style Video: Kona

2019 Marketing Support

Mannington ADURA® Selling Solution: 80 styles. 3 Constructions. 1 Display

Mannington ADURA® Selling Solution: 80 styles. 3 Constructions. 1 Display

ADURA® Selling Solution: More Information

ADURA®Max

ADURA®Rigid

ADURA®Flex

ScratchResist®X: Drop Test

ScratchResist®X

ScratchResist®X: Drop Test

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