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Hand Crafted Hardwood

Handcrafted Hardwood Made by Artisans

2022 Marketing Support     

2021 Marketing Support

Mannington 2021 Hardwood Product Launch

Hi i'm dan natkin vice president of
wooden laminate products at maddington
i'm proud to be here to take you through
our 2021 hardwood introductions
hardwood is a critical part of our
portfolio we're continuing to focus on
elevating our line with on-trend visuals
consumers are looking for
like long and wide planks and premium
slice-face veneers
the overall theme of this year's
introductions is to focus on bringing
stunning visuals at meaningful price
points kristen delbove our director of
residential styling will tell you more
about these exciting new introductions
kristin when you think about the key
market trends that are emerging in
hardwood for 2021
texture is very important scrapes are
going
softer and more refined hand planed wire
brush looks
are taking center stage gloss levels are
coming down
and the warm natural beauty of wood is
being celebrated
the color palette keeps going lighter
with scandinavian nordic influences
but darks and midtones will always be a
classic hardwood flooring choice
especially for the remodel market first
in our introductions is kodiak
unapologetically rustic best describes
this global boho inspired product
the hand-stained and hand-scraped finish
creates a warm
rich visual that lends itself perfectly
to the eco-friendly vibe that is growing
in popularity
this sustainably harvested plantation
white teak species
comes in a five inch width with lengths
up to four feet
kodiak will add warmth and beauty to
your home with its rich four color
palette
next is a refresh take on one of our
most popular products
we've given our mountain view hickory
product line a complete makeover this
year
in keeping with a longer wider trend
that has taken the market by storm
we are proud to introduce mountain view
xl
mountain view xl is a six and a half
inch wide seven
foot version of our best-selling
mountain view product line
best described as perfectly rustic
mountain view features
artisan hand scraping and hand staining
this floor features handsome character
and dramatic graining
we have retained the four top selling
colors autumn
bark fawn and smoke and added two new
lighter scanty nordic influenced colors
champagne and platinum that are sure to
spark inspiration
our latitude collection has quickly
become a top seller
for 2021 we are adding two new products
to the collection
the first is a simple yet elegant color
addition to park city
when we looked at the colors in park
city we realized that the collection
needed a true natural to round out the
mix
and that's what's being added park city
is an elegant seven and a half inch wide
sliced white oak product with lengths up
to seven feet long
the other addition to latitude is forest
park it's no surprise that hickory is
one of the most popular species in
flooring today
it's durable versatile and creates a
unique and sophisticated visual in the
home
forest park the latest addition to the
latitude collection is a seven and a
half
inch wide premium slice face hickory
with extra long lengths up to seven feet
long
one of my favorite things about forest
park is the color palette
forest park comes in four handstand
colors
twig sunbeam natural and trail
with subtle wire brushing that
accentuates the color variation and
warmth that can only be found in a
hickory floor
forest park is the perfect fit for the
grand millennial trend
embracing tradition with a fresh outlook
forest park is sure to create a bold yet
refined statement in the home
lastly i want to showcase a recently
launched special
premium hardwood collection sanctuary
available in six colors this european
white oak is elevated to an even higher
level
with an ultra matte finish that allows
the natural character to look very soft
and elegant
with massive planks that come in at nine
and a half inches wide
and lengths up to seven feet long this
is a simple and clean visual without
sacrificing the wood's natural beauty as
a final reminder the entire maddington
hardwood line features an
industry-leading scratch protection wear
layer
scratch resist which helps to keep our
hardwood floors looking newer
longer thank you so much for learning
about maddington's new hardwood product
introductions for 2021
we are excited about what we are
launching and hope you are as well
good selling
you

Some Links

2020 Marketing Support

Style Video: Park City

Introducing Park City the latest
addition to the latitude collection
inspired by the mountain getaway this
stunning hardwood features a premium
slice space white oak and comes in seven
and a half inch wide planks with extra
long lengths up to seven feet Park City
is available in six light airy and
sophisticated colors Alpine Olympic snow
cap Sundance wintry and summit Park City
is the perfect fit for bohemian or
Scandinavian Nordic styled health
bohemian elements like different shapes
patterns and textures are perfect
complements to any park city floor
inspired by nature with the perfect
amount of natural graining and knots
Park City is sure to turn any home into
a peaceful getaway
mannington begin to imagine

Style Video: Normandy Oak

Introducing an update to one of our
best-selling hardwood collections
Normandy oak this popular pattern which
is part of our maison collection is
getting two fresh new colors brandy and
brioche which are beautiful additions to
the two original colors bistro and
brulee Normandy oak comes in a seven
inch wide plank with an extra long
lengths up to seven feet and is a
refined rustic white oak visual inspired
by reclaimed and repurposed wood
Normandy oak fits into many home
interior styles including Scandinavian
Nordic and bohemian when Scandinavian
Nordic elements are used like simple
silhouettes natural materials and a
neutral color palette Normandy oak
becomes a perfect complement with subtle
wire brushing distressing and hand
applied stains Norman do Co add a sense
of beauty and craftsmanship to any space
mannington begin to imagine

2019 Marketing Support

Mannington's 2019 Hardwood Introductions

Hi I'm Dan napkin vice-president of wood
and laminate products at mannington
Mills nothing replaces the natural
beauty of hardwood it's often imitated
never duplicated no other flooring
option adds value to the home like
hardwood at mannington we combined
state-of-the-art finishing technologies
with artisan hand crafting techniques to
create truly distinctive hardwood floors
we have three exciting new introductions
for 2019 that will be showing you
shortly
each of these hardwood floors are floor
score certified for superior air quality
and feature mannington x'
industry-leading scratch resist
performance coating to keep your floor
looking newer longer christened elbow
our director of residential styling will
tell you a little more about these
exciting new introductions Kristen
thanks Dan
when you think about the key market
trends that are coming out scrapes are
going softer and becoming more refined
and the color palette keeps going
lighter but with that in mind we know
that those remodeling may only be
redoing their floors and not the rest of
the room so we try to keep a balance of
colors in the new products we are
launching the first product we'll talk
about is Bengal Bay it has a beautiful
hand scraping and hand staining that
hits the trend of a skinnier plank
within a variable width floor if you
asked me to describe the floor I would
use the term refined exotic the other
thing I really like is the color palette
we have a contemporary color palette
with a trendy grays and the new
Scandinavian lighter wood trend plus
three other essential classic colors to
satisfy the customers need
Bengal Bay comes in a two three five
varying width and will also be available
in a five inch only version it is three
eighths of an inch thick and as a sliced
hardwood face giving it a very premium
look at a value price point our next
product is Prospect Park over the past
few years we've been making large
investments in our High Point North
Carolina manufacturing facility focusing
on where we add value and that's in
creating leading-edge style and design
these investments include new equipment
to produce longer and wider products
herringbone formats and state-of-the-art
finishing capabilities Prospect Park
uses these cutting-edge technologies
Prospect Park is the most beautiful
product to come out of the High Point
plant to date it hits all the trends of
classic looks as well as lighter and
gray tones and it features multi-layered
staining and long length planks prospect
Clark also has tons of variation in
color and character this is a gorgeous
domestically finished premium sliced
face product it's seven and a half
inches wide and a half inch thick with
lengths up to 7 feet long and averages
about 70% full-length planks it's
finished at our plant in High Point
North Carolina this one is a winner for
sure finally we'll show you triumph a
product that has been in development for
more than two years our goal with
triumph was to have a variable species
product that blended the character of
each of the species oak maple and
Hickory while maintaining a cohesive
look that everyone will love in fact
when we showed this product at our voice
of customer meetings every single person
designers retailers and the end users
all loved it with the unique stain
applied it allows the natural color play
of the wood itself to come through but
adds a subtle blush of color the three
species work together very well and are
tied together with the scraping and the
stain
with traditional colors in the palette
triumph can be enjoyed throughout the
home this is a premium sawn face product
meaning it will look like solid hardwood
with all of the performance features of
an engineered floor triumph is 7 inches
wide and 9/16 of an inch thick with
lengths up to 7 feet long the visual has
the look and the feel of a reclaimed
hardwood with modern finishing
techniques triumph features long and
wide planks high variation in color and
character and subtle hand scraping and
hand staining we can't wait to see what
you think of this product thank you so
much for learning more about Mannington
--zz new hardwood product introductions
for 2019 we are excited about what we're
launching and hope you are as well.

Hand Crafted Hardwood

Handcrafted Hardwood Made by Artisans

Handcrafted Hardwood Made by Artisans

2022 Marketing Support

2021 Marketing Support

Mannington 2021 Hardwood Product Launch

Mannington 2021 Hardwood Product Launch

2020 Marketing Support

Style Video: Park City

Style Video: Normandy Oak

Style Video: Normandy Oak

Style Video: Park City

Style Video: Normandy Oak

Style Video: Park City

Style Video: Normandy Oak

2019 Marketing Support

Mannington's 2019 Hardwood Introductions

Mannington's 2019 Hardwood Introductions

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