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2021 Marketing Support

Mannington on Main

Hello my name is david sheehan and i'm
the vice president
of strategic development here at
mannington today i'm joined by
blakely satterfield product manager
residential lvt
and we're going to be taking you through
the new mannington on main program
our new main street offering we have an
opportunity to grow
our share in this market by approaching
it in a fresh
new way first we did our research to
understand how to
best talk to this market we learned that
we need to speak to both the retail
sales associate
and the main street customer we know
that retailers want this program to be
simple and easy to sell rsas don't know
commercial terms or specs
nor should they we took the complexity
out of the selling process
we've also made the samples larger so
that the customer can better see
our beautiful hand-selected patterns
that are designed for the main street
market
second as we walk through our program i
want you to keep in mind
that we are the first manufacturer to
have a complete
hard surface product offering for your
main street customers
our selection includes lvt sheet and
rubber
before we start talking through the
products i want to first take you
through
a few highlights of the 60-inch
ultraflex display merchandising system
and what makes this display different
the first thing you'll notice are
feature panels to attract our main
street customers to this display
we've included a handy chart to help the
rsa to quickly and easily help the
customer
to decide what is the best floor for
their specific
application you just find the
application
along the left column like a barber shop
and then follow the row across to find
the best products for that barber shop
the next highlight is that we're telling
the collection stories
on each of the boards in the display
you'll notice we tell the story at the
top of each board
you'll see a room scene a headline and a
paragraph that quickly tells
the story of its collection an ideal
force section to show the applications
that this floor is best suited for
as well as consumer-like icons showing
things like
waterproof scratch resistance and even
application focused icons
we firmly believe that this new
resimercial approach to the main street
market will help rsas feel
more comfortable selling our floors in
local commercial applications
now let's dig in and walk through the
products
blakely thanks david we'll first take
you through the lvt
products i want to start off by talking
about the product we are most excited
about
cityline cityline is our top performing
fully commercial rated lvt floor with
built-in micro band protection
if you haven't heard of microban this
antimicrobial technology
helps protect the surface of the floor
24
7 against the growth of bacteria and
remains
99 cleaner than untreated surfaces
cityline is a traditional glue down lvt
perfect for high traffic areas like
lobbies
restaurants or other gathering spaces
where performance
matters most it can also be installed in
a variety of patterns to achieve a
unique design
cityline features scratch resist pro one
of the highest performing wear layers in
the industry
providing exceptional results in key
performance areas
like cleanability stain protection and
wear resistance
in both the 30 inch and 60 inch ultra
flex displays
we've divided the city line sample
boards into their wood look species
including oak walnut and maple
next up is parkway glue down this is a
collection for the main street customer
who wants premium looks
at the right price this collection is
available in both tile
and plank looks and offers the ability
to create herringbone
ladder and even basket weave patterns
it's the perfect floor for salons coffee
shops
and boutiques parkway colors is a glue
down lvt
that allows you to create your own
vibrant floor design
perfect for child care settings medical
office lobbies and any space where a
vibrant design
is desired available in both square and
rectangle formats
parkway ridgid is a floating lvt with
attached pad
perfect for spaces where sound dampening
and non-permanent installations are
needed
ideal for personal office spaces hotel
rooms
and multi-family locations next
i want to talk to you about our sheet
offering starting with our fully
commercially rated
seamless floor that's ideal for medical
applications
like a doctor's office laboratory or a
vet examination room
town center is our medical grade
flooring featuring
scratch resist pro and as i said before
scratchers
is pro is one of the best performing
wear layers in the industry
and provides exceptional results in the
areas of
clean ability stain protection and wear
resistance
the styles in town center are
residentially inspired
designs that provide a soothing
environment for
patience terrine is our next style
this moderately rated sheet vinyl
features textural elements that can be
combined
for unique looks this collection is
geared towards
moderate commercial settings like lab
space or
healthcare applications with light
traffic terrain features scratch resist
pro
helping the floor to look newer longer
our next sheet collections insight plus
and insight plus glass back
are geared towards light commercial
applications
like assisted living and multi-family
spaces
still featuring scratch resist pro your
floors will look better
longer last we're going to take you
through
our rubber offerings there are a wide
array of rubber products but i'm going
to just take you through
the two most important ones as they
represent about
80 percent of sales reset rubber
flooring
is our premium rubber flooring
specifically designed
for fitness spaces it's made in the usa
and made from post-consumer recycled
content
our second rubber product allows you to
create a complete look with coordinating
wall base
available in both cove and toeless
formats
in four different heights this
commercial grade wall base
beautifully finishes off any main street
project
with style now that we've walked through
the merchandising products i hope you're
as excited as we are to take on the main
street market with the best display
best products in the industry that make
it easy for the rsa to sell
thank you so much for learning about
mannington's new
mannington on main program we are
excited about what we are launching
and hope you are as well thank you and
good selling

2021 Marketing Support Links

Microban®

09-PK-ManningtonMain-Central Park