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Learn more about Phenix Flooring by viewing the information below!

2022 Marketing Support 

FloorEver™ PetPlusVideo

FloorEver™ PetPlus by Phenix

For the uh o's that come with furry
family members phoenix presents floor
ever pet plus carpet
with exceptional warranties for
durability and spill and stain
protection including for stairs plus
phoenix forever pet plus carpet features
microban surface protection
microban protects 24 7 against the
growth of bacteria mold and mildew
you're sure to enjoy the peace of mind
that comes with knowing your carpet is
always working to stay cleaner fresher
and more beautiful
floor ever pet plus carpet from phoenix
built to deliver enhanced pet
performance 24 7.

2021 Marketing Support 

Phenix Microban® LVT Collection Launch 2021:

EZStairs™ Training Webinar

Hello team blakely satterfield product
manager residential resilient here with
you today i'm excited to share that we
are officially launching our easy stairs
stair tread program with samples hitting
the field just before christmas
today i want to walk you through some
more detailed information on easy stairs
and how this unique program offers you
and your customers an excellent solution
to a beautiful stairs offering
what is easy stairs
easy stairs is an exact match stair
tread this patent-pending technology
allows us to make our stair treads from
the exact same spc slabs as the flooring
itself
meaning it will not only match the look
but also the texture emboss and gloss
level of microban lbt flooring
this also means the easy stairs feature
the same performance as the lvt flooring
with unprecedented waterproof scratch
wear and fade resistance
this program offers your dealers and end
users an upgraded visual that will last
longer than carpet and be easier to
install than wood or laminate stair
treads with no special tools or training
needed
easy stairs are available for all eight
wood look visuals in the micro band lvt
collection
those include are four laurel oak three
kawaii and one norway oak patterns as
shown on our microban lbt rack display
easy stairs are shown in a realistic way
and this gives the opportunity to show a
matching or white riser option to your
customer
as shown in our private label stair step
displays easy stairs are shown with a
product board that includes a product
sample and verbiage on the back side of
the board with room scene spec
information and a call out to our other
finishing accessories in the program
such as the white riser and top step
we have spent time with our design
installation and sales teams to
understand what competition we see in
the field around stair tread options
most commonly found are laminate vinyl
hardwood or carpet options
shaw and cortec they are not an exact
match to the floor
mainly because those are not made of the
same material as the floor so there's
really no way for them to be an exact
match visually and in performance
characteristics
some you can and others you cannot use a
carpet runner but this is a really
important thing to note lots of folks
have kids and pets and they're worried
about their children or their pets
slipping and falling on those stairs so
having a carpet runner on a hard surface
stair is a must for them and much easier
to replace a carpet runner if it were to
become stained or just wear over time
rather than having to replace the entire
carpet on the stairs
so this graph can really help you craft
a message for your customers and i
encourage you to become familiar with
easy stairs and how it stacks up against
the competition
while in the field i heard some concerns
around the way our competitors were
doing open-ended stairs specifically
cortec being one of our largest
competitors in the space offers a stair
tread option that comes with a single
side piece that can be used on a right
or a left open-ended stair
however after ordering my own and seeing
their display in the field i realize
that they leave a lot to be desired
where open-ended stairs are concerned
as you see in the pictures here cutting
that horizontal piece leaves nothing but
the inner vinyl showing with no way to
match the flooring whatsoever
this would be even more noticeable in a
darker color visual and this is really
probably likely the reason they chose a
light color for their samples and
merchandising in fact
on the right you can see how easy stairs
stair treads
are customized for an open-ended stair
look
they finish the visual beautifully and
leave nothing exposed
much more realistic and much more like
real hardwood
note that with many of our competitors
existing stair noses or in this case an
open-ended nosing would have to be sawed
off before that end piece could be
installed this cortec tread in
particular is like that it's not going
to fit over an existing open-ended nose
they would have to saw that off
and this really adds significant cost
and a lot of mess to an installation
let's get into looking at the cost per
stair tread of easy stairs versus our
competition
and the time it takes to install
unfinished wood is by far the most
costly option it takes time to match and
stain the product to a similar visual
liking for the customer and it can be
extremely costly especially with certain
species of wood
engineered wood and laminate are a bit
better but still very costly and require
more installation time since these
almost always require the use of a
separate stair nose piece meaning those
installers have to spend more time
installing the tread and then the nose
this option also presents performance
issues over time with stair nosings
frequently loosening with use and
separating from that tread
and as with hardwood customers will miss
out on the performance of waterproof and
durable stair tread options while the
lowest cost option is certainly carpet
and it is the easiest to install it's
really far from offering an easy to
maintain durability to the customer
easy stairs really does offer the
customer the greatest value from a cost
and installation perspective
especially when compared to the
alternatives
what can easy stairs offer your retailer
this program provides their customer
with an upgraded stair tread option that
is waterproof an exact match flooring
material and visual
a longer lasting option to competing
hard and soft surface options as well as
easier and faster to install
most of all this offers your customers
an incremental profit generator
why do retailers want easy stairs
easy stairs offer retailers a trade-up
opportunity with budget-conscious
customers compared to carpet
they offer faster installation than any
other hard surface offerings meaning
their installation teams can get in and
out and faster onto the next job
easy stairs are easy for retailers to
order with only a single piece that can
be customized to fit open-ended or wide
stairs overall retailers will benefit
from a higher client satisfaction in
price ease of installation and truly
matching stair tread option that can be
customized to fit their needs
why do consumers want easy stairs
consumers are looking for a stair tread
option that not only looks great with
their flooring but performs similarly to
the rest of the flooring in their home
waterproof easy to clean and highly
resistant flooring options have become
the norm leading to continued growth in
the lvt category
the next step in innovative high
performance flooring is taking it up the
stairs and giving consumers the option
of a single flooring type throughout
their home
how do retailers talk to their customers
about easy stairs
first they need to consider their
lifestyle and floor plan so a few
important questions here
do they have kids or pets having a
scratch slip and indentation resistant
stair tread option is best suited for
those with kids and pets and especially
because you can put a carpet runner on
the easy stair stair tread that can also
make sure that pets and children don't
slip as easily where stairs are
concerned
do they have an office upstairs where
they commonly carry food or drink again
a waterproof stain resistant and easy to
clean stair tread option is important
for those who now are finding themselves
working from home and maybe their office
is upstairs
or their recreation spaces are now
upstairs so they're carrying food and
drink up and down those stairs more
frequently than they had before
how frequently do they use their stairs
will a soft surface stair tread need to
be replaced more frequently
carpet offers a great option for stair
treads for those looking for the
quietest and lowest cost option but it
doesn't hold up and it will need to be
replaced much more frequently than a
hard surface stair
where do stairs land in a customer's
home
are they on display right inside the
front door in a grand foyer area
or are they hidden on a side hallway
where a visual break in two different
types of flooring is less noticeable
overall we want to explain how easy
stairs can offer your customer a better
performing lower cost and easier to
install stair tread option for their
home
why do installers like easy stairs
installers like easy stairs because they
are faster and easier to install than
other hard surface options such as stair
nose and treads that are installed
separately or hardwood that has to be
sanded stained and then installed
and as i mentioned before many of these
options also require the installer to
cut off the existing stair tread nosing
before they can install the new treads
which adds significant labor cost and
time to prep that area saw and then
clean that job site and ready it for the
tread installation
with easy stairs there are no special
tools or fasteners needed no special
training only standard flooring
installation tools and a urethane
adhesive
all of this means that installers are
able to get in and get out and onto the
next job as quickly and efficiently as
possible while saving money for the end
user and their dealer for top steps on
second floors or landings we offer a
specially made matching stair nose that
allows for the required expansion space
needed in floating floors
this top step nosing can be used with
flooring materials that are thicker or
thinner than the microban lbt or it can
be used with carpet
this product includes shims that can
increase the height of the nosing to
accommodate
or it can be used as a flush mount where
landings have non-floating floors
so please don't let your customers make
the mistake of nailing or gluing down a
top step nosing if they have floating
floors on their second level floors that
will pin those materials and cause
performance failures over time the same
as pinning cabinets down on floating
floors as well
you can order this matching top step
directly through phoenix as well
one consideration to make for easy stair
stair treads is that they can
accommodate standard one-inch thick
treads but note that in the middle part
of the country there are some homes that
have thicker one and a half inch treads
and easy stairs will not work on those
treads without cutting the nose inks off
because easy stairs wraps around the
existing nosing for customers who have
square stair noses they will need to
order the and use the mdf nose fill
piece
to act as a filler for the nosing this
ensures a strong bond between the easy
stairs tread and the existing stair nose
you can order the mdf stair nose
directly through phoenix as well
let's discuss the easy stairs resources
available to you
the easy stairs product guide can be
downloaded directly from the
mannington.com pk site under phoenix
this guide details all the faqs warranty
installation and maintenance information
for the easy stairs program
we are working to develop a branded sell
sheet to share with your customers as
well as updating our installation videos
with phoenix and easy stair information
all of this material and
information will live on the
mannington.com pk site for you to view
download and to share with your
customers
now that we have talked through the easy
stairs program and the applicable
sundries in a bit more detail i want to
share with you pricing and packaging
information on those easy stair stair
treads and top step are available in all
eight wood look visuals of the microban
lbt collection
however
the three in one and the quarter round
moldings are available in all 10 of the
microban lbt collection visuals
the nose fill can be ordered by
customers who have that existing square
nose um stair tread
the white riser can be ordered by
customers who would like to have a white
riser than a matching riser
and if they want that matching riser
again they simply use that micro band
lvt flooring of their choice to obtain
that look that they want
i want to specifically call out the mss
20 seam sealer this is a proprietary
seam sealer mannington developed that is
needed when customizing the easy stairs
stair treads for open-ended or wide
stairs and this product must be ordered
from mannington directly
it is the only product that has to be
ordered from mannington that is part of
this program but it is only needed in
those applications where i mentioned
where some of that customization is
coming in
so the mss 20 seam sealer comes in a
pint as you see here and it covers 400
to 600 linear feet with a single pint
and again this is only needed when
customizing the easy stairs stair treads
or when you use multiple shims at the
top step to accommodate a really thick
floating landing floor
but again all ordering information for
the mss 20 including the phone number
and order code are available on the
installation instructions for easy
stairs
and again those can be found in the
product guide
on the mannington.com
pk site as well thank you for joining me
today to learn more about the easy
stairs stair tread program so please
email me with any questions at
blakely.sadderfield
mannington.com and if i find that i'm
getting some of the same questions
pretty frequently i will send out a
follow-up faq page from our webinar
today to address some of those common
questions
thank you again and good luck and good
selling

Launch Presentation

Hello i'm blakely satterfield product
manager residential resilient
thank you for joining our micro band lvt
collection launch presentation
within this presentation we will cover
several unique selling propositions for
the program
more about our exclusive wood and stone
designs
the new easy stairs program and what
resources are available to you
let's get started
the micro van lvt collection features
several key differentiators
these unique selling propositions
comprise the features and benefits that
we know consumers are looking for in
their lvt flooring
we'll go into greater detail on how each
of these play an important role for you
when selling the micro ban lbt
collection
and how you can hit on these during your
pk sessions with your dealers
first and foremost the micro ban lvt
collection features an exclusive
technology that helps your customers
floor stay cleaner longer
the micro band brand continues to grow
in popularity amongst today's consumers
and procter and gamble continue to
promote their latest master brand across
a number of consumer goods
this is the same easy to tell story we
have on phoenix carpet today
24 7 protection against the growth of
bacteria and floors that remain 99
cleaner than untreated surfaces
the micro band technology is built right
into the 20 mil aluminum oxide wear
layer
meaning it won't wear off and will last
for the life of the floor without any
topicals or refreshers but most of all
it's completely safe for the consumer
when paired with micro band carpet you
offer your customers something no other
manufacturer can
a whole home solution to cleaner floors
next the micro ban lbt collection
features a five millimeter overall
thickness spc construction with attached
ixpe pad
spc is the fastest growing lvt category
on the market for a number of reasons
spc features the best dimensional
stability in lvt today
these floors offer the widest
temperature range meaning they need no
acclimation time prior to install and
they can be used in vacation homes or on
three season porches for instance
next spc saves your customers time and
money on installation
this easy to install floating floor will
help hide subfloor irregularities and
goes down quickly with no need for
adhesives
last as a fully waterproof flooring
option your customers can confidently
use the micro ben lvt collection in
spaces all throughout their homes
including kitchens bathrooms and
basements
let's discuss our 10 exclusive designs
that make up the micro band lvt
collection
first is norway oak this 7 by 48 inch
plank visual features a micro bevel edge
norway oaks nordic scandinavian inspired
design replicates the authentic look of
raw natural wood in a minimalist
aesthetic
laurel oak features four colors in a 7
by 48 inch plank with painted bevel
this european white oak pattern offers a
timeless and sophisticated option for
customers who prefer a slightly more
traditional visual
features three colors in a 7 by 48 inch
plank format with micro bevel
the exotic look of acacia offers
customers a sense of global adventure
these designs feature understated raw
marks and organic color variation
malta brings the subtle imperfections
and organic color play of aged limestone
to life
with two colors in a 12 by 24 inch tile
format and painted bevel
these patterns are perfect for
traditional or modern homes alike
the phoenix easy stairs program features
matching stair treads for all eight wood
visuals in the micro band lvt collection
easy stairs stair treads not only match
the visuals
but they are made from the same spc
construction as the micro band floors
and feature all of the same emboss
texture gloss and performance of the
floors themselves
this means they are waterproof kid and
pet friendly highly indentation
resistant scratch resistant fade and
stain resistant as well as easy to clean
easy stairs can be customized to fit a
right or left open-ended stair or a wide
stair
our stair treads fit like a glove with
no need to cut off the existing stair
nose which can add significant labor
cost and clean up to a stair tread
installation
easy stairs look better perform better
and are easier to install than similar
stair tread and nose options on the
market today
easy stair stair treads are packaged two
48-inch treads per carton
we offer two riser options a customer
can achieve a matching riser by using
the micro band lvt flooring material of
their choice or if they prefer a white
riser option they can order those
directly from phoenix by the piece
top step is used at the top of a
staircase or at a landing this top step
molding is designed to match the easy
stairs treads and allows for the
required expansion gap needed for the
flooring material at the top of the
stairs or landing
no spill is needed when installing easy
stairs over square edge stair nosing
the mannington mss 20 seam sealer is
needed only when customizing right left
or wide stairs or if using a shim on the
top step molding to accommodate a
thicker landing floor material
this is the only material that must be
ordered through mannington directly this
is a proprietary seam sealer and the use
of any alternative is not recommended
for our patent-pending spc construction
stair treads
instructions on how to order the mss 20
seam sealer and coverage area are easily
found in the faqs and installation
documents for easy stairs
there are several easy stairs resources
available to you as you begin to
familiarize yourself with the offering
and installation of these unique and
proprietary stair treads
we have developed a full product guide
for our easy stairs program complete
with faqs specification
installation and warranty information
for the stair treads top step and nose
spill that will be available online and
through the phoenix focus website
we will be sharing the easy stairs sell
sheet and installation video soon
you'll see the easy stairs language and
program information included on both our
phoenix direct displays and our private
label or buying group displays
check out the pk video to see those in
action
beyond easy stairs the microban lvt
program also features several
coordinating products such as our three
in one trim which acts as a reducer end
cap and t-mold in one and a matching
quarter round
these coordinating products are called
out on all displays and sample backers
for the program as well
the three in one quarter round stair
treads white risers and top step are all
available directly through phoenix
additional matching trim options are
available through versatrim
there are two display cell sheets
available for the micro band lbt
collection
the one shown on the left is for our
phoenix direct displays offered in the
northeast northwest and north central
regions
the one on the right is for our sterling
falls private label with abby and floors
to go available nationwide
these are a great way to give your
dealers a quick overview of the display
dimensions and pricing
our micro band lbt success kit is a
tri-fold brochure that features micro
band messaging flooring specs and
packaging information
room scenes design swatches coordinating
accessories and easy stairs program
information
we will be sending you printed copies of
these to accompany your already placed
displays or to offer your customers as a
leave behind
the success kit is also available in a
digital pdf format perfect for emailing
as a follow-up
seen here are our micro band lvt handle
cards these are in production and will
be sent to all phoenix tms soon
the first board features swatches and
spec information for the four color
laurel oak patterns
the second for the three color kawaii
and one color norway oak patterns and
the third for our two maltese stone
patterns and easy stairs program
information
these are a great resource when showing
off the micro ban collection to new
customers
last i want to mention our micro ban lvt
collection product guide
this 11 page guide features all of the
spec warranty floor care and
installation information for the
collection
as with all of our product guides your
customers can download this directly
from the phoenix hard surface website
all of the resources we've discussed
today will be available for download on
the phoenix focus website as well
we will continue to develop content for
the program and update the website with
those resources as they become
available thank you for joining the
micro band lvt collection launch
presentation
i hope that the unique selling
propositions of this collection along
with the tools and resources available
to you are helpful as you work to bring
your customers a program that offers
them micro band protection
exclusive design and the hottest selling
five millimeter 20 ml lvt construction
with finishing accessories to complete
any installation beautifully
good selling

Microban® LVT Display

Hello i'm blakely satterfield product
manager
residential resilient and today i want
to walk you through our new
phoenix micro band collection display
i'm going to talk about a few of the key
features and benefits of the collection
as well as how to use the display when
you're talking with your customers
our most unique selling proposition to
this collection
is by far micro ban this is an exclusive
offering that you have with micro ban
micro ban is built directly into the
wear layer of the lbt
so it doesn't wear off it'll last for
the life of the product
and it also doesn't require your
customers to add any topicals or
refreshers over time
it's completely safe and it's utilizing
the same
easy to tell story that you used to with
carpet
24 7 protection against the growth of
bacteria
and floors that remain 99 cleaner than
untreated surfaces
micro bands brand recognition continues
to grow with our customers
so you have an exclusive ability to
offer your customers a
whole home solution to cleaner floors
when paired with micro band carpets
this collection is a five millimeter
overall thickness
spc featuring a one millimeter ixpe
pad attached to the back and a 20 mil
aluminum oxide wear layer
svc is the fastest growing category in
lvt
and for good reason it features the
widest temperature range
so it can be used in vacation homes
where temperature control
may not be utilized all the time porches
lanais
and it also features the highest
indentation resistance
high heels drops kids pets so it really
is a
high performing floating floor product
and that 20 ml aluminum oxide wear layer
is superior in performance highly
scratch resistant
very wear resistant and of course still
all the same attributes we're used to in
the lbt category
waterproof easy to install floating
floor installation
hiding subfloor irregularities but svc
is the hottest selling construction so
what you are launching with
is truly what is number one in the
marketplace today
next i want to talk about our 10
exclusively designed
colorways again these are exclusive
designs
no one can shop you on these designs and
they cannot be obtained anywhere else
they are only in the micro ban lbt
we have eight wood look visuals in a
seven inch by 48 inch plank
format and we have two tile visuals
in a 12 by 24 inch format our wood
visuals
are created with some of the
best-selling species
like european white oak and their color
palette is really neutral and warm
so there's something for the aesthetic
where it may be a more traditional home
or a more contemporary and modern home
we do have
painted and micro bevel options
depending upon what fits that design
best our two tile visuals
are an aged limestone so it's really a
timeless and sophisticated visual
and the colors are very neutral as well
and they will go very well with some of
the trendiest paint colors that we're
seeing available today
next i want to mention our samples in
the display
our samples are an 18 by 24 inch format
so offering customers a nice sample size
to see the product as well as all of the
head seams and the
the side seams there so that they can
get a good understanding of what those
painted bevels look like
this one is a micro bevel so you don't
have it on here
on the back the sample backer will
feature a large room scene of that
particular color skew
some more information about micro band
are very recognizable
icons here talking about waterproof kid
pet friendly warranty
information all easy to find there
next you'll have their coordinating
products so our three-in-one trim our
quarter round and our easy stairs
that information is called out there as
well so that the consumer knows we have
those available
and then down at the bottom you will see
the spec information
so packaging per carton
all of your wear layer thickness
everything's easy to find
right there on the sample backer
next i want to mention our easy stairs
program so as i have
said a couple of times we will not be
launching
this portion of the display when the
display first goes out
but it will be soon to follow and it
will automatically ship to your
customers that have ordered a display so
they don't have to do anything extra
and we'll let you know when those ship
those will come to you
built already just like this and there's
just a couple of
small l brackets that you screw in just
to make sure that it's set in place and
doesn't shift around
so with this stair step display we
really wanted to show customers
how beautiful this stair tread looks and
how exactly it matches the floor
this one here is a prototype so you're
not going to see the matching skew in
this
in this setup here but you can see the
white
and matching riser option as well
customers can order the white riser
directly from phoenix
or they can choose to have a matching
riser and they just order some extra
flooring material to create that riser
now for our customers such as abby
floors to go and fca that have private
labels of this particular program
and have stair step displays instead
we will be showing easy stairs in this
format
and again those customers who have
ordered those displays
when this board is finished it will be
automatically shipped out to them
so we show a piece a large piece of the
stair tread here
and as you see on the side they can see
the construction
and then this is filled with kind of a
styrofoam so that they can get a feel
for what that tread actually looks like
when it's installed
on the back of the board we'll have some
information about easy stairs
how easy it is to install some of those
key benefits of this particular product
any sundries associated with it such as
the white riser
and then also call out our coordinating
trims again here too
and then there will be some images as
well
i just want to mention that on those
coordinating trends and moldings
that is also called out on the bottom of
the display here as well
we have our three in one our easy stairs
and our quarter round
easy stairs matches all eight of the
wood looks skews
our three in one and our quarter round
we have for all
10 of the skus including those two stone
visuals
again all of these materials can be
ordered directly from phoenix they do
not have to go to any third party
vendors to obtain those either
the last thing i want to mention is that
we have a lifetime warranty
and a 10-year commercial warranty on
this particular product
so it's got a best-in-class warranty and
you'll have
resources at your disposal regarding the
specifications
installation warranty information for
the easy stairs program
as well as the flooring material also so
i hope you're as excited about the
launch of micro ban
lbt as we are and thank you for joining
me
good selling

Multiple Links

2021 Videos:

FloorEver™

Hi i'm jason serrat vice president of
residential carpet here at phoenix
flooring
i'm excited to officially announce the
launch of a brand new collection
phoenix's forever collection if you have
a customer who's looking for a durable
carpet
that can withstand active households
including pets
kids and all the uh-ohs that life brings
the new forever collection is the
perfect match forever is backed by
industry-leading warranties including
day satisfaction guarantee
with exceptional warranties for stain
and spill protection
as well as product durability you can be
confident bringing a customer
looking for a durable carpet to the
forever display
this line also features the lifetime
protection of microban antimicrobial
technology
microban helps protect 24 7 against the
growth of bacteria
mold and mildew and remains 99
cleaner than untreated surfaces
no other brand of residential carpet
offers the protection of microban
this exciting technology is exclusive
solely to phoenix
the forever collection also features a
new display that's easy to sell from
the spinning display has a compact
footprint with height friendliness that
easily fits into a dealer's showroom and
a product focused on performance and
durability
all with microban antimicrobial
protection
the positioning of sample wing cards
show ample product reveal
on all three sides we've tailored the
messaging for
any consumer or retail sales associate
to easily understand the forever concept
the forever collection features our
suresoft sdn solution dyed nylon product
offering
livable luxury is the best way to
describe suresoft sdn carpet
bring on the kids and pets because this
state of the art fiber provides inherent
stain
fade and soil resistance maintaining
superior protection for your home
and because the fiber is made from
durable nylon the carpet will bounce
back time and time again
ensuring your carpet looks newer longer
now i'm going to turn it over to lauren
campbell our director of product
development and design here at phoenix
flooring we'll walk you through
the new styles we are launching as part
of the forever collection
thank you jason at 48 and 35 ounces
bravo innovation are
two tonal treasures that will complement
your overall design aesthetic
livable luxury is redefined with the 60
ounce fabric of epiphany
nine colorways create an eclectic blend
of tonal
multi colors and flecks that make it
simple to hit
any design style you're looking for
desire it's what we've all been waiting
for
the simply iconic pattern of desire the
natural striae is enhanced with tonal
highlights
making it a must-have for any space
but especially those on the coastal
scene
nine colorways complement the offering
that will add
life to your living space
the pop-up pattern displayed in crave
sets the scene for timeless style
simple and streamlined nine colorways of
beiges
grays taupes and browns make it an easy
pairing as the blank canvas to your
imagination
the stylized diamond pattern of aspire
creates
depth with textual layers of loop and
cut
nine colors round out the colorways of
muted neutrals to contrasting black and
white in classic blue and white
with coastal vibes and casual flair
accolades at 49 ounces
and tribute at 39 ounces exemplify
opulence pure and simple the minimalist
palette of achieve
and attain embodies 15 hues of comfy
white
inviting beiges and cordial grays and
browns
the 54 and 42 ounce tight texture will
help you create a space that only
enhances your well-being
intellect and insight make a compelling
statement at 55
and 40 ounces with tailored perfection
15 color combinations illustrate
the vibrant mix of hues that range from
light
and airy to modern and moody inspired by
the design
trend of modern earth conjurer embraces
the concept of
less is more a concrete aesthetic
creates overall visual interest with its
tint color palette of
soft and contrasting neutrals at 54 and
42 ounces succeed and surpass
are beautifully crafted cup hall
textures that utilize our proprietary
color sense technology
with the ability to add darker accents
it creates a dynamic color palette
and contrast to the multi-colored
carpets giving the consumer
color flexibility with designing her
room
yearn focuses on the core elements of
finding beauty in the imperfection
the rough textural lines complement the
nine color palettes
the breadth of florever doesn't stop at
just our nylons
it expands into selected suresoft sd
solution dyed polyester carpet styles as
well
rest assured our product development
team designed constructions with
performance in mind
so these polyester styles will still
meet our new forever certified
warranties
by incorporating both fiber types within
this merchandising vehicle
phoenix can provide multiple price
points as the consumer shops perform
with durability at the top of mind
now let's take you through these new
styles inspired by the classic
herringbone pattern
cherish evokes artisan influences by
combining old with new
eight colorways help you create a space
that reflects your personality
offered at 65 54 and 44 ounces
whimsical eccentric and visionary are a
collection of
multicolored textures that will elevate
any design style
with 24 colors representing neutrals
with an infusion of
on trend colors good vibes and going
global create the deconstructed
triangular accents of decadent
nine colors reflect today's trends of
stone wash
surfaces a reflection of nostalgia the
microgrid of saunder was influenced by
micro mosaic tiles
look for a 12 color line that is
surrounded by warm and weathered
desert hues perfectly fitted for any
design
style idyllic and evulent are a plush
textured duo
offered at 59 and 43 ounces with a 12
color line of best-selling neutrals
thanks lauren i just want to reiterate
again not
only does phoenix have these great new
styles in the forever collection
for a customer who's looking for a
durable carpet but phoenix is the
exclusive carpet manufacturer offering
microban protection
this helps protect the floor 24 7
against the growth of bacteria
mold and mildew and it remains 99
cleaner than untreated surfaces we're
excited to be bringing you this brand
new forever collection
we hope you're excited as well if you
have any questions about phoenix
florence products
please reach out to your phoenix
flooring sales representative
thank you and good selling

Modern Contours

Hi i'm jason surat vice president of
residential carpet here at phoenix
flooring
i'm proud to be here taking you through
the additions to our 2021
modern contours collection if you have a
customer who is looking for the latest
styles that fits into the latest home
design trends
modern contours of this display to take
them to this fashion forward collection
is for the consumer who is most
concerned about having on-trend styles
in their home
a sophisticated line of flooring
inspired by curated styles and textures
that mimic
luxury fabrics found in fashion the
material and netting techniques used to
create this collection create flooring
masterpieces that bring out a vibrant
high-end look to a room modern contours
has more than style
it also has superior comfort featuring
one of phoenix's best fibers
suresoft sd solution dive polyester
fiber
get lost in the filling of suresoft sd
carpet fibers
excellent stain and soil resistant make
it easy to clean and maintain
so relax and enjoy the comfort of your
carpet without worries about spills or
pet messes
fade resistance ensures this carpet
won't fade in the sun either
rest assured your new carpet will meet
all your household needs
last but not least the modern contours
collection has the added benefit of
lifetime protection with built-in
microban antimicrobial technology
microbend helps protect 24 7 against the
growth of bacteria
mold and mildew that can cause stain and
odors surfaces with built-in microban
technology remain
99 cleaner from bacteria and odors than
untreated surfaces
carpets from phoenix are the only
carpets that offer the protection of
microban technology
modern contours was the first collection
in the market developed to provide a
sophisticated line of flooring
at an affordable price point we've also
made some changes to the modern contours
display
we have a new header image to display
the phoenix brand more prominently in
the retail store
the display will now also come standard
with a spinner to optimize space on the
showroom floor
now i'm going to turn it over to lauren
campbell our director of product
development and design here at phoenix
flooring
we will walk you through the new style
we are launching as part of the modern
contours collection
lauren thank you jason the new
merchandising vehicle attracts
fashion for consumers allowing the
shopper to see
fashion inspiration immediately as she
approaches the display
the front card provides a full flooring
solution with three unique color
palettes
of soft and hard offerings to aid the
consumer's interior decorator selection
the display features a larger showcase
of product allowing her to vividly
imagine
the product within her own home
utilizing a variety of innovative
technologies
and processing techniques modern
contours creates a luxurious aesthetic
that is unique to the market
phoenix's yarn manufacturing
capabilities specifically the new
long tonal space dye system provides a
subtle
ombre of color throughout the background
of the fabric
that delivers visual depth and interest
to a room without
overpowering the overall design
creative infusion of both japanese and
scandinavian design styles the 80 ounce
pristine focuses on creating a warm and
comforting atmosphere
crafted from suresoft sd with the added
protection of microban
a balanced mix sets the backdrop for
neutral off-white beiges to be enhanced
with
rich accent hues thank you lauren
i just want to reiterate again that not
only does phoenix have
fashion forward styles but phoenix is
the exclusive carpet manufacturer
offering microban protection
this helps protect the surface of the
floor 24 7 against the growth of
bacteria
mold and mildew and remains 99 cleaner
than untreated surfaces
we're excited to be bringing you this
additional style to modern contours
we hope that you're excited as well if
you have any questions about phoenix
flooring's modern contours collection
please reach out to your phoenix
flooring sales representative thank you
and good selling
you

Microban® Lowboy Display: 2021 Additions

Hi i'm jason serat vice president of
residential carpet here at phoenix
flooring
i'm proud to be here taking you through
the 2021 additions to our microban
lowboy display
if your customer's biggest concern is
finding a carpet that fits into a
constrained budget
take them to the microban lowboy display
even though the floors in this display
are
all at wallet friendly price points we
don't skimp on features
all of the styles in this display
feature our suresoft sd polyester fiber
and also have built-in microban
antimicrobial protection
i want to talk about our suresoft sd
solution dyed polyester fibers
your customers will get lost in the
filling and comfort of suresoft sd
carpet fibers don't worry about spills
or pet messes
excellent stain and soil resistance make
it easy to clean and maintain
and you can uncover your windows because
this carpet won't fade in the sun
rest assured your new floor will hold up
to your household
now more than ever consumers want peace
of mind in their homes
and phoenix flooring is proud to be the
exclusive provider
of residential carpet products with
built-in microban protection
this helps protect the surface of the
floor 24 7 against the growth of
bacteria
mold and mildew and it remains 99
cleaner than untreated surfaces
with every single carpet in this display
families can spend
less time worrying about whether their
floor is clean and more time enjoying a
cleaner home at budget friendly
prices now i'm going to turn it over to
lauren campbell
our director of product development and
design here at phoenix florence
who will walk you through the new styles
we are launching as part of the microban
lowboy display
thank you jason let's take you through
these new styles
simple and understated medley is a 25
ounce
natural striae pattern with a 12 colored
palette of tonal beiges
rays and taupes constructed out of
suresoft sd
it also carries the added protection of
microban
with its bohemian flair cashmere and
merino was created by utilizing our
color sense technology
this allows for its natural hues to act
as the foundation
with terracotta mediterranean blue and
the saffron flag to be carefully blended
to achieve
an overall balance of tone the 60 and 75
ounce
dense textured construction allows you
to design
around the trendy colors without
committing to an overall
vibrant color on the floor its overall
rake texture and distinctive features of
raw natural wood will create visual
interest to any space
with its built-in micro van production
it was created with suresoft sd
and the organic cues enhance the beauty
of glam
casual yet chic amarillo in el dorado
is offered in 12 tonal or contrasting
color weight options
developed with suresoft sd and protected
with microban
at 38 and 28 ounces the textured cup
pile duo
has what it takes to pull any look
together
a collection of classic casual textures
heavily ethereal and magical has built
in
microbend protection and created out of
suresoft
sd they come in at 68 53
and 38 ounces the color line makes a
neutral statement with the options of a
space dye accent that will set the tone
for your interior space
thanks lauren i just want to reiterate
again that not only does phoenix have
these great new styles at
budget-friendly price points
but phoenix is the only carpet
manufacturer offering microban
protection
again microban protects 24 7 against the
growth of bacteria
mold and mildew that can cause stain and
odors and surfaces with built-in
microban technology remain
99 percent cleaner from bacteria and
odors than untreated surfaces
we are excited to bring you these
additional styles in microban lowboy
display
we hope you're excited as well if you
have any questions about phoenix
florian's microban carpet
please reach out to your phoenix
flooring sales representative
thank you and good selling
you

Soft Surface - Microban®

Microban® Consumer Video

Even though you can't see them bacteria
mold and mildew can live and grow on all
surfaces of your home
fortunately now your carpet can be
protected with microban surface
protection
phoenix with microban protects 24 7
against the growth of bacteria
mold and mildew and that means your
carpet will stay cleaner
longer phoenix carpet is durable
comfortable and always fresh thanks to
microban surface protection
because you live on your floors bacteria
mold and mildew
shouldn't phoenix the only residential
carpet with microbend protection

2022 Marketing Support

FloorEver™ PetPlusVideo

FloorEver™ PetPlus by Phenix

FloorEver™ PetPlus by Phenix

2021 Marketing Support

Phenix Microban® LVT Collection Launch 2021:

EZStairs™ Training Webinar

Launch Presentation

Microban® LVT Display

Microban® LVT Display

EZStairs™ Training Webinar

Launch Presentation

Microban® LVT Display

EZStairs™ Training Webinar

Launch Presentation

Microban® LVT Display

2021 Videos:

FloorEver™

Modern Contours

Microban® Lowboy Display: 2021 Additions

Microban® Lowboy Display: 2021 Additions

FloorEver™

Modern Contours

Microban® Lowboy Display: 2021 Additions

FloorEver™

Modern Contours

Microban® Lowboy Display: 2021 Additions

Soft Surface - Microban®

Microban® Consumer Video

Microban® FAQ Video

Microban® FAQ Video

Microban® Consumer Video

Microban® FAQ Video

Microban® Consumer Video

Microban® FAQ Video

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